Go From Dealership to


Take CRM Further

You know the importance of building your business around consumers.
But individual CRM products can only do so much.
So we reevaluated the entire landscape.

Change the Game Completely

We examined the entire breadth and depth of customer interactions — and then created a first for the industry: the only fully integrated relationship system. No single CRM product can come close.

Our system surpasses the limitations of individual CRM products to help dealers:

Save time and effort wasted by inefficiency

Improve conversion of leads to sales

Increase customer retention by using the communication tools they want

Overcome labor shortages that hurt response times

Replace complicated technology that staff finds impractical to use


Proven Commitment to Your Success

Over 10 consecutive years, only CDK Elead has been recognized as:

Highest Dealer Satisfaction

Dealers’ Choice Awards

AWA Awards

Source: DrivingSales, ADM and PCG

One System for Every Customer

Only the fully integrated CDK relationship system lets you do all this:

  • Raise efficiency with easy-to-use, customized screens, reports and workflows
  • Make stronger contact by accessing customer data and applying advanced analytics
  • Enhance your reach through our on-demand team of BDC professionals
  • Communicate smarter using complete call, email and text messaging capabilities
  • Manage your campaign through a single viewer that tracks every customer touchpoint
  • Integrate seamlessly with our Modern Retail Suite for a unified front-end customer experience that includes:

    • Digital Retail
    • Desking
    • Embedded Insurance
    • F&I
    • Documents/Signatures

Explore Our Latest Enhancements

While we’re proud of our accomplishments, we’re never content.
We’re constantly testing, developing and innovating.
Here’s a peek at what’s new and coming to you soon:

Automated Appointment Scheduling
Keep customers engaged with self-service features, confirmation and reminder texts. (Available now)

Email Builder
Produce customer emails using professional templates for faster turnaround and greater results. (Available now)

Modernized Opportunity Details
Sell better with a clean, new interface that delivers customer information at a glance. (Available now)

Elead Xchange Essentials
Instantly access Service equity information to help you sell more vehicles and services. (Available August)

Elead Xchange Plus With
Propensity To Buy

Identify which customers to contact now by applying advanced analytics. (Available October)

Neuron Reporting
Plan your most competitive strategies through the power of AI and machine learning (Available 2024)

Let’s Talk Relationships

How does your current CRM product compare with this system? Let us help you find out. And if you’re already using Elead, get tips on our latest features.